Purpose for reading-
To understand how to use archetypes to tell better stories. I’m working on a project that involves storytelling so I picked this up.
Content- 3 out of 5.
The quality is good but the book could have been written in 100 pages.
Highlights-the authors have invented a framework that lets you understand what your brand’s story is and how to augment it.
For eg Nike=hero, Oprah Winfrey=sage, Apple=the cool guy etc
My main contention is that if I didn’t need the insight i would have found the material a little too serious.
Secondly I think some of the justifications were a little too far fetched.
If you own a business and your responsibilities have to do with marketing, branding, advertising or film making, this book is useful.
Check out these book reviews as well.
1 Bloomberg on Bloomberg-Michael Bloomberg
2 Sam Walton-Made In America
3 Amancio Ortega-The Man From Zara