Expert Secrets Book Review 2020

Find Your Message, Build A Tribe, And Change The World…

In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your products online.

If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But if you have completed reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Expert Secrets Review

tl;dr Summary

Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of creating a loyal following of fans who will buy your products.

Visit the website

Inside, you’ll find a comprehensive guide on how to become an expert in your niche and building a tribe of loyal followers, who resonate with your message and buy your products.

Sounds interesting?

That’s what Russell Brunson’s book, Expert Secrets is all about and in my opinion, its a must read book for any marketer and entrepreneur.

Here is what I’m going to be covering in my Expert Secrets review


What is Expert Secrets?

Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.

It was published in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How do you do this? By becoming an expert and coming up with a message that can change someone else’s life.

In Russell’s trademark style, you’ll get plenty of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.

At the time of this post, Expert Secrets has 4.5 stars and 168 customer reviews on Amazon.

The book is aimed at people trying to run two types of businesses. The first, is someone who wants to sell info products directly. This could be selling an ebook, a course, coaching or consulting.

The second type is someone who wants to leverage info products to grow their own business. This is what Russell did to grow ClickFunnel’s into a $100 million a year business.

A look inside Expert Secrets

Section 1: Creating your Mass Movement

Expert Secrets - Mass Movement

The beginning of the book is all about learning how to create your mass movement.

Russell found that all mass movements have 3 things in common.

  1. They each have a charismatic leader (or an attractive character)
  2. Each focused on a future based cause that was bigger than themselves
  3. They each offered their audience a new opportunity.

To become a leader (or expert), you first need to figure out what market you want to serve.

The 3 core markets to pick from are wealth, health and relationships. But under these three core markets are hundreds of submarkets. For example, under wealth topics that interest me include online marketing, stock market investing and bitcoin.

What Russell emphasizes though is that these submarkets are still too broad. There is so much competition and it will be hard for you to stand out.

So you need to drill down one more level into specific more niches.

For example, if you were in the online marketing niche, you might decide to become an expert in writing daily emails, or marketing automation with ActiveCampaign. There’s less saturation in these niches which gives you an opportunity to find your own unique area to thrive.

Once you’ve picked your niche, you can then move on to developing your Attractive Character.

Expert Secrets Attractive Character

 Russell goes into what it takes to create a persona that people want to follow and become like you. He shows you how not to be boring and how to be persuasive. This is how you will start building the first of your true fans.v

Once that’s in place, it makes building your movement a lot easier because you can create your content and funnels based around it.

By the end of this section, you’ll know exactly who you want to work with, how to reach them, and what you need to do to deliver the results they want.

Section 2: Creating Belief

This section focuses on how to learn how to understand the minds of your followers to turn them into customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that will knock down all of their objections.

Once you figure out your “one thing” the way he explains it, it will change the way you do business.

Next, in order to better connect with your audience, Russell talks about coming up with your “the Epiphany Bridge”.

Expert Secrets - Epiphany Bridge

This is the story that takes your audience though the emotional experience that got you excited about the opportunity you are sharing with them.

And if you tell this story about how you got your own “aha” moment, and structure it in the way that Russell explains, then your audience will have the same epiphany themselves about whatever you are talking about.

This will get them excited to learn more about it on their own, and most importantly, get them excited to buy.

I love this part of the book, because this is where Russell teaches you the framework to becoming a better storyteller.

You’ll learn about the “kinda like” bridge to help you simplify more complex concepts and how to get people to “feel” when listening to your stories.

Next you’ll learn about a story framework called The Hero’s 2 Journeys and it’s a formula that movies have been following for years.

It’s a proven structure you can use for any story you want to tell.

However, Russell has simplified the whole process into what he called the Epiphany Bridge Script.

What’s cool is that you just answer the 8 questions that he has come up with, and it will essentially write the story for you itself.

Section 3: The Stack: Selling with Authenticity

The next section of the book is all about taking what you learned in the first two sections and converting that into sales.

The main idea that Russell talks about here is the Stack Slide which helps you increase the overall value of your product.

Expert Secrets - Stack Slide

The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to effectively build your own and make it into your irresistible offer.

Once you have this in place, you can sell it via an online webinar. Webinars are probably the best method to sell your product because you can run multiple webinars per day, as often as you’d like.

And they don’t necessarily have to be live events. You can actually just do a single presentation and have it sell for for months.

Russell has spent years doing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent sales day in and day out, netting him millions of dollars.

This is what he called the Perfect Webinar, and he goes into great detail of how this works.

You’ll learn how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you are providing them.

Regardless of the product, you can use this script to explain how valuable your product is to your customer (assuming it actually is valuable) and how to market it correctly throughout your webinar.

If you’ve been on any marketing related webinars recently, you probably have already seen the Perfect Webinar in action. That’s because it works and it’s pretty easy for even beginners to pick up.

Expert Secrets - Perfect Webinar

Expert Secrets Pricing

You can find the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can grab the Kindle version for $8.69.

However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.

I really do recommend going through the main site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand that you’ll learn in the book.

Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium instead.

Final Thoughts

By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of other platforms like Facebook or Google.

Instead, you have people following every word you say, and buying when you want them too.

And that’s very powerful stuff, which is why you should take the time to read Expert Secrets.

Get your FREE copy of Expert Secrets

Did my Expert Secrets review get you interested in reading the book? Get yours here

Disclaimer: I hope you enjoyed our Expert Secrets review. Please note that some of the links inside this article may be affiliate links for Expert Secrets. That means that if you click on one of the links and sign up, we may get an affiliate commission for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep producing these high-quality reviews.

How Todd Combs Read His Way Into A Job With Warren Buffett

He was among 165 students in a Columbia University investing class.

Combs didn’t meet Buffett that day but says, “I still remember it like it was yesterday.”

One of the students asked what he could do now to prepare for an investing career. Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him.

“Read 500 pages like this every day,” said Buffett, or words to that effect. “That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.”

Remarkably, Combs began doing just that, keeping track of how many pages and what he read each day. Eventually finding and reading productive material became second nature, a habit. As he began his investing career, he would read even more, hitting 600, 750, even 1,000 pages a day.

Combs discovered that Buffett’s formula worked, giving him more knowledge that helped him with what became his primary job — seeking the truth about potential investments.

After graduating, Combs worked as a bank regulator and in the pricing department of Progressive Insurance and, five years later, he began running Castle Point Capital, a private investment fund in Greenwich, Conn., where he lived.

His road to Omaha began when he met a money manager from Australia who was going to California to see Charlie Munger, vice chairman of Berkshire and a confidant of Buffett’s. Combs remembers thinking, “I’d like to meet Charlie some day.”

Not long afterward, Combs was headed to California and called Munger’s office, figuring it was “pretty unlikely” that he would get to see Munger.

To his surprise, Munger offered to meet him at the California Club for breakfast. “I was terrified,” Combs said. He had attended two of Berkshire’s annual shareholder meetings in Omaha and knew that Munger often gave blunt assessments of people and businesses.

“But we really hit it off,” Combs said. “He’s the most warm, gentle man.”

The two talked for hours, and Munger offered to get together again. Combs quickly arranged to return to California. Eventually, Munger told him, “I really think Warren would like to meet you.”

Combs, of course, needed no persuasion and, in the fall of 2010, he was invited to Buffett’s office. He arrived at 10 a.m., met people and talked, went with Buffett for a two-hour lunch at Piccolo’s restaurant and returned to the office.

“We just talked and talked and talked,” Combs said. “I’ll never forget it. It doesn’t take a rocket scientist to know you’ve met someone very special. It’s really hard to describe.”

Eventually, Buffett began talking about his plan to hire a money manager. Combs — this is true, he insists — started thinking about another person he could recommend. But Buffett had another idea.

“He said, ‘Well, I think we’re kind of thinking of you.’ Flabbergasted would be an understatement,” Combs said.

As the stunned Combs listened, Buffett talked about compensation and suggested they both think about the offer. Combs returned home and talked with his wife, April, about the job and Omaha, then accepted Buffett’s offer.

Clickfunnels Review For Startups

secrets russell brunson

If you’re in touch with the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate business marketing software worth trying, or just overhyped

ClickFunnels has made a pretty big name for itself since it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. I suppose it’s no surprise people love ClickFunnels since it’s all about making its users money. More specifically, it’s about giving businesses software that helps them turn their site visitors into customers. It’s no wonder ClickFunnels has grown so much in such a short period of time.

There is no denying it’s popular, but does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s just another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?

In this ClickFunnels review, I’ll go through the gist of ClickFunnels—what it is, the positives and the negatives, the features, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels features and plenty of other bells and whistles. I’ll also give a nod towards other reviews I’ve seen, as not every user will agree with me on the final verdict.

Regardless of whether you choose to use it or not, it’s an important player anyone in e-commerce and online marketing should be familiar with. Before you jump in, what’s our rating? I’ll put it at a solid 4 stars. With some drawbacks, it’s definitely good. Keep reading to find out why!

ClickFunnels Review Highlights

Here’s a brief list of ClickFunnels’ review highlights—keep an eye out for these in this article.

  • ClickFunnels is a good landing page builder, with an easy drag-and-drop editor
  • Easy and ample integrations that allow you to capture emails and take payments right inside ClickFunnels
  • Built with A/B testing capabilities
  • Easy to learn and use
  • Focused on making its users more money
  • They offer a 2 week free trial

Visit the Clickfunnels website here

What is ClickFunnels?

ClickFunnels started back in 2014, but in just three years it’s been, in the words of Forbes, “silently revolutionizing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for businesses and entrepreneurs to sell stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).

The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s made a fortune, not only from ClickFunnels, but other marketing adventures. He played around with email marketing for a while, and eventually began to master sales funnels.

Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing methodologies. You can pick up Dotcom Secrets on here (with over 400 reviews) or free on his website here. Get Expert Secrets from here or free on his website here.

ClickFunnels started out as a way to help Brunson and his team create funnels more quickly for different ventures, as developing funnels would usually take weeks. However, they soon realized their creation would be useful to others and had great potential as a product.

What Are Funnels? How Sales Funnels Work

Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to guide a website visitor to the checkout page.

There’s a less boring way of thinking about it. Step 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or site visitors. Your site visitors are looking around, checking things out. Your website is beautifully designed, and your content is top notch!

Unfortunately, that still doesn’t turn many of your visitors into customers. In a brick and mortar shop, that’s like people walking into your shop but not knowing where the cash register is, so they leave the store without buying anything. In a physical store, you can talk your customers into buying something. In a digital shop, you may be a little more distant from your visitors. This is where your funnel comes in—it’s designed to appeal to your customers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and closer until visitors end up at a payment page.

If you think this sounds cool, you’re right—it’s become a huge deal for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by using it too.

Pros – Best ClickFunnels Review

I’ve got some good news: ClickFunnels does its job!

ClickFunnels is intended to save you time and energy—to do what otherwise requires a lot of technological proficiency and/or an array of third party applications. In this respect, ClickFunnels succeeds.

Makes You Money

One of the best things about ClickFunnels is its focus on making money for the user. They make it very easy to make your account, put up your content, and start taking payments. Plus, it’s pretty easy to pick everything up—it’ll probably take you a couple hours to figure out most of what you need, max.

Drag and Drop Builder

Quite a few features are very useful here. I like how easy it is to duplicate pages, and the fact I can save templates to be used again later. Their page builder is a pretty important feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop builder.

A/B testing

Built in A/B testing is great too. All you have to do is duplicate a page, make your changes, and choose the amounts of your traffic you want to see version A or B.

Great selection of Integrations

I think ClickFunnels handles API integrations pretty well. Email autoresponders and payment processors aren’t too much of a sweat—they work reliably and are easy to manage.

WordPress Plugin

You’ll also find a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.

Clickfunnels WordPress Plugin - Clickfunnels Review
All in one

Overall, it’s great to have things so centralized: I can build my landing pages, create forms and order forms, and trigger emails all from one platform.

All of this really does save you time and money, resources you’d otherwise need to spend on developers, CSS, hosting configurations, and so on.

Reasonable Value

You can rest assured the lower-tiered account is a good investment—what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.

ClickFunnels is not perfect, but it does a great job of packaging great tools together and making them accessible. It arguably saves most users a headache they’d have if they tried to manage funnels another way.

Cons – Best Clickfunnels Review

I’ve got some bad news: even though ClickFunnels is overall strong, it has quite a few areas that need work.

Overpriced?

A small drawback is the price. There are only two pricing options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge drawback, just another investment in your business, and like I’ve said, you get a good package for it.

Customer Service Is Improving

Beyond that, customer support is iffy at best. In my experience, they’ve been fine with basic questions, but if you ask them more difficult things, especially about more advanced features, they won’t be very helpful.

Cult-like user base and software too reliant on Founder

This is not an objective criticism of their product but I take a slight issue with their marketing that I think is worth mentioning in this ClickFunnels Review.

If you get sucked into one of their funnels, it’s hard to escape the hype surrounding it. They have a great marketing for sure. However, from a user experience perspective, it can get obtrusive. Once you sign up for the software, you can try to look at the objective features of the software and integrate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing methods.

This means you’ll find yourself buying online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and most posts consists of people bragging about how much money they made and flashing their sports cars. Though these numbers are real, the users give an impression that they’re more focused on making quick money rather than building great products and services. ClickFunnels has helped people do great things, but it’s also helped proliferate quick rich schemes, online courses, saturation of coaches and experts, and other spammy internet marketer stuff.

We all know the founder is a marketing wizard, but so much of the product is tied to his brand and his philosophy. As much as I appreciate the landing page builder, everything around it seems like an extension of Brunson’s platform.

Sometimes it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, especially when some aspects of their product (i.e., customer service) can still use some work.

Too Templated

This one isn’t on ClickFunnels but more on the community. While you have the ability to customize extensively within ClickFunnels, many people use similar designs. Considering the popularity of ClickFunnels, this has led to a large amount of ClickFunnel-y looks floating around. Diversity is important.

Software Outages and Bugs

Every now and then, ClickFunnels will go down or experience some errors. Though this really doesn’t happen often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of money.

It’s also hard to know when your pages are working or not, unless you constantly check or wait until you hear from angry customers. Barring uptime, I also deal with some glitches when I clone pages using the HTML publishing option.

User experience changes… a lot 

The dashboard changes often, the flow of creating new pages and funnels changes, a button will move around, pricing options change, etc—and it seems ClickFunnels is still figuring things out.

I like consistency in my software, especially if it’s a business solution.

Too Simple

Finally, a criticism I’ve heard but don’t quite agree with personally: it’s too simple, and too expensive for its simplicity. These criticisms tend to refer to do-it-yourself approaches which can be cheaper upfront and yield more control over managing certain details. However, for less experienced users who are mainly seeking efficiency and an easy to use bundle of tools, I wouldn’t emphasize this too strongly.

ClickFunnels Pricing – How much is Clickfunnels?

ClickFunnels has two pricing plans—StartUp and Etison Suite, alternatively known as ClickFunnels and Full Suite—and even StartUp starts on the pricier side. StartUp is $97 a month and Etison comes in at $297 a month. For what it’s worth, you also get a 14 day free trial to try out the service, so at least you don’t need to commit to an expensive plan right away. If you pay annually instead of monthly, you get two months free ($997 for ClickFunnels and $2,997 for Full Suite).

Nonetheless, a bit hefty huh? Well, some would say so, and I can see why—especially if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which starts at $25 a month. However, it is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good job. I personally consider it a good investment.

The main differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the amount of pages (100), visits (20,000), custom domains (3), and only some of the full list of features.

Clickfunnels Review - Pricing

However, both plans have unlimited contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonalities.

Etison/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment product for your payment gateways); subscription plans (another Backpack feature, but unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, visits, and custom domains; priority support and template requests; as well as Actionetics and Backpack.

If you’re confused with Etison/ Full Suite, don’t worry, it is confusing. This part I think ClickFunnels could really clean up. We’ll go into more detail in the following section of this ClickFunnels review.

To summarize the differences, StartUp essentially carries the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with two other services—Actionetics and Backpack—and also gives you the full set of ClickFunnels features. You can view the full official list here.

Features Overview – Clickfunnels Review

How are ClickFunnels’ features overall? I think they’re solid and you get everything you need. They’re largely intuitive and give you a good amount of control. The template editor and integration management system are good examples of this and are very important functions, so I’ll be giving them separate sections.

A/B split testing is a smaller feature, but definitely a notable one.

Clickfunnels Review - Page Templates

If you duplicate a page and make changes to the copy, the split test basically lets you choose what percentages of your traffic you want to see per page, letting you test conversion rates very handily. It’s a great function and very easy to use.

I also think ClickFunnels is overall flexible and straightforward for other settings, like your account details or integrations. Maybe very tech literate people would find them restrictive (a common theme among some criticisms), but as the service is supposed to be easy to use, I thought the basic features were pretty good.

There are quite a few types of available pre-made funnels, oriented to different types of businesses, and you can of course build your own funnel from scratch too.

Actionetics and Backpack

I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Actionetics, and Backpack.

What is Actionetics? Well, it’s what many would call an email auto-responder or just an auto-responder, but it’s a little more complicated. The main goal of Actionetics is smart analytics that result in smart auto-responding, but the auto-responding involves snail mail as well as email, and a few other goodies. Along with Actionetics comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.

But are these features, or separate products? Actionetics sounds a bit like ClickFunnels trying to sell an iffy email auto-responder to me, but maybe I’m just cynical. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the original ClickFunnels.

Here’s the full list of StartUp features
  • 20 funnels
  • 100 pages
  • 20,000 visitors
  • unlimited contacts
  • 3 custom domains
  • A/B split tests
  • Email integrations
  • Optin funnels
  • ClickPops
  • ClickOptin
  • All advanced funnels
  • Sales funnels
  • Membership funnels
  • Unlimited members
  • Auto webinar funnels
  • Hangout funnels
  • Order pages
  • Upsell pages
  • Downsale pages
  • Share your funnels
  • 1 SMPTP integration
  • 1 billing integration per type

You can view the full list of features, along with Full Suite features, here. If you’re in a position where you can afford to try Etison for a bit and you also absolutely need an efficient, simple way of increasing sales, I don’t think you would find yourself shorted. By that same token, I don’t think Actionetics and Backpack provide such a huge benefit that you can’t do without them: for most users, just StartUp will provide a comprehensive enough package.

Clickfunnels Review – Page Builder

This is probably ClickFunnels’ main feature, so I wanted to devote special attention to it. In fact, I think a large part of why I gave ClickFunnels a high rating has to do with it being a really solid landing page builder. ClickFunnels distances itself from page building software and advertises its funnel approach, but truth be told, I use it mostly for this landing page builder.

Anyway, there is quite an array of templates with good designs, though as you may expect, only the templates created by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too hard.

clickfunnels funnel options
clickfunnels templates

You can also save certain templates and make personal page templates, and it’s pretty easy to find them. As you can see, you can toggle with basic settings and open in the editor.

clickfunnels editor

Once you open your pages in the editor, you’ll basically be working with a drag and drop builder. It’s a little more complicated than some other light page builders, but it’s still easy to use.

clickfunnels drag and drop builder

The editor uses a page structure with four main parts: sections, rows, columns, and elements. Think of these parts as fitting within each other (this article has a helpful diagram). Basically: rows, columns, and elements go inside of sections. You can have multiple sections per page. Rows and columns go inside sections, but columns specifically go into rows. This way you can have a row with one column, or up to four. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.

clickfunnels page structure

It may sound complicated, but it’s pretty easy to get the hang of. Everything is color-coded—for example, in the above screenshot, the selection is a light green box because it’s a section, but if I was hovering over an element, it would be orange.

You can also edit by section, row, column, and so on, via the side bar. All the little details and parts of your page can be moved or altered. The template editor allows for plenty of customization, but offers good control too. You can do all sorts of things—mobile previews, edit colors, text, settings, and just about anything you expect. If you’re handy with code, you can also add your own CSS, Javascript, and HTML.

clickfunnels template editor
clickfunnels editors

A small criticism I’ve heard (but don’t have personally) on the builder is how grid-like it is—you have to work within those columns and rows. I personally don’t think this is a huge issue and the builder gives you enough control without sacrificing ease of use, but it might be worth a mention.
Overall, I like the page builder a lot. It makes designing your landing page very easy, and it serves ClickFunnels’ goal: to make it easier for you to make money online.

ClickFunnels Integrations

Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you might add MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are registered with them. Easy!

ClickFunnels has quite a few notable partners you can add to your integrations easily. Here’s a full list:

  • Active Campaign
  • Aweber
  • Constant Contact
  • Convertkit
  • Drip
  • GetResponse
  • GoToWebinar
  • GVO PureLeverage
  • HTML Form
  • HubSpot
  • InfusionSoft
  • Leadpages
  • Interspice
  • Mad Mimi
  • MailChimp
  • Maropost
  • Ontraport
  • SalesForce
  • Sendlane
  • ShipStation
  • Shopify
  • Twilio
  • Webinar Jam Studio
  • YouZign

If you go to your integrations section, you can search for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, just click the one you want and add it.

clickfunnels integrations

The process for managing integrations is also straightforward, though you might have to check your third party software’s documentation to find exactly what ClickFunnels needs. Overall, you’ll find the process pretty simple. Integrations are a little more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a very simple way of adding and managing integrations.

clickfunnels integrations

Related to integrations are payment gateways. Payment gateways get integrated and on other software platforms are just called integrations, but on ClickFunnels they get a section separate from integrations. They may also be known to ClickFunnels as billing integrations. Payment gateways are also what they sound like: they’re the integrations that allow your customers to pay for your stuff. Your shop won’t really be much of a shop unless you’re using a payment gateway.

A list of the payment gateways you can add:
  • Stripe
  • Infusionsoft
  • Warriorplus
  • JVZoo
  • ClickBank
  • Taxamo
  • Ontraport
  • Blue Snap
  • Easy Pay Direct
  • NMI
  • Recurly

Managing all of these integrations is pretty easy—as long as you’re all set up with whatever tool you are trying to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations usually run smoothly and you don’t need to fret much about them.

Ease of Use – ClickFunnels Review

If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use—as their ad says, “Don’t waste any more time with ‘tech guys!’” As I’ve said in this ClickFunnels review, the main service ClickFunnels offers is providing tools that allow the less experienced to save time and money. That being the case, evaluating ease of use is pretty important.

Short answer: It’s easy to use, but you should still have some experience.

Longer answer: For a first-timer, it may be a bit overwhelming—and by first-timer, I mean new to the world of e-commerce and marketing—but the learning curve is far from impossible. For most people, I would say the learning curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books mentioned earlier in the review.

Anyway, ClickFunnels is certainly easier than creating funnels on your own. They have a fair amount of documentation, and it may not be perfect, but it seems to me like most questions should be covered, and you can always contact a customer service representative if it comes to it.

All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels—the actual funnels—are fairly easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from choosing templates to the drag and drop editor. Some settings regarding email integrations or payment processors will require a bit of understanding, but it’s nowhere near the amount of knowledge you would need to actually code the funnels—it’s stuff you can figure out by Googling around or visiting the docs center.

Ultimately, ClickFunnels is not mind-blowingly simple, but it is overall streamlined with an intuitive user-interface. They do tend to change things frequently, but it probably won’t be enough to significantly hamper you.

We give it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all potential users enter with some basic technological literacy, it essentially succeeds where user-friendliness is concerned.

Who is ClickFunnels for?

Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some businesses more than others.

Consultants, speakers, coaches, professional service providers, people exclusively in e-commerce or network marketing, and even those offering B2B services would probably be most fit for ClickFunnels. ClickFunnels in general does well with those offering more creative products or independent ventures. The pre-made funnels are highly oriented towards these industries: for example, if you’re a florist, you may find the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re trying to center everything around yourself and your brand, there would be good support too. The same goes for people selling content like courses or books.

clickfunnels pre-made funnels

Of course, you can always start from a blank funnel, and I don’t think you should decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller business, okay with the price tag, and you need to make your traffic work for you better, I doubt you’d be wasting your money or time with ClickFunnels. I would especially recommend it to anyone who wants to maintain a better landing page.

Customer Support – ClickFunnels Review

ClickFunnels’ customer support is an area that consists of some nuances. I commend ClickFunnels for having decent documentation on-site. I think their documentation is just barely industry-standard for SaaS companies, but still sufficient. Their docs page has a series of categories, each with their own articles. It may be simple, but content-wise it’s not too shabby.

clickfunnels customer support

As for the direct customer service, they have a chat feature inside the dashboard after you log in, but I’m not too pleased with it. They’ve generally been helpful for simple questions and basic troubleshooting… but when I’ve had more advanced questions, I’ve found them pretty unhelpful. With one specific HTML publishing question, they took three months to get back to me. By then, I figured out a workaround. Most users won’t need that kind of support and to be honest, most SaaS companies don’t provide that level of support. So I give ClickFunnels kudos for trying.

Additionally, I’ve noticed a consistency among reviews pointing out bad experiences with customer service. Notably, in instances when features have not worked as promised or when there were weird site malfunctions, customer service reps were supposedly either unresponsive or unhelpful. One infamous reviewer in particular recounts how, due to site error, some of his customers were locked out and how other non-paying visitors gained access to members-only content. When he contacted customer service, he found they were apathetic and unhelpful. It may be a weird, improbable scenario, but it illustrates the point.

Overall Support Rating

I would not say ClickFunnels fails in customer support—I think the team largely understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have put enough resources into their support to make it decent. At least basic questions will be answered, and they’re pretty responsive. Maybe most users, myself included, would not say ClickFunnels has exceptional customer support, but it mostly meets a bare minimum that makes it at least good enough. In this category, we give it a 3 out of 5 stars.

Conclusion – ClickFunnels Review

So, what’s the overarching verdict? It’s good—4 out of 5 stars! It’s a legitimate contender in the marketing software space and worth trying out.

Yeah, there are a few drawbacks: If you need a more hands-on solution to your marketing needs with higher customization abilities, you may want to look into third party options you can tie together. If you are going with ClickFunnels after all, you may find yourself unlucky and end up dealing with unhelpful customer service representatives, or some glitches in the software. You might also be annoyed by their self-promotion.

But you know what? Considering everything, I don’t think any of these outweigh the solid landing page builder, let alone other positives such as the short learning curve, solid integrations, and good templates.

All-in-all, ClickFunnels succeeds in its core objective—to make it easier for you to funnel traffic and reach higher conversion rates. Even negative ClickFunnels reviews acknowledge it can be pretty useful for less internet-exposed entrepreneurs. I’m pretty sure that for the vast majority of prospective users, the page builder offers enough choice. If you’re looking first and foremost for an easy but solid sales solution or landing page editor, ClickFunnels is a great tool.

After all, it hasn’t reached its popularity on empty promises, and that’s why I’m giving it 4/5 stars.